Easy Library, Bangalore - Imagining India

I will not go into what Nandan Nilekani's much publicised new book is all about. However, what strikes me as odd is, a book that is not a biography having the author's full blown photo on the cover. When Shobha De did it for her book 'Superstar India', i.e., splash her picture on the cover, the criticisms were severe. How come what is not right for the goose is right for the gander?