When I created a section called 'Chicklit' (may be four years ago) at our online library EasyLib.com, I was looked at with a lot of disdain by all those serious readers, especially women. However, Chicklit is now an accepted genre that is enjoying a fairly large readership. Chicklit is supposed to be about women like you and me. Not too young and certainly not too great in anything we do but nonetheless, get by. Men in our protagonist's life are almost like our own men - not the 'rough on the outside but very caring' Mills & Boon types. Some queen bees of the Chicklit writing are Sophie Kinsella, Sue Grafton, Jane Green with her brilliant 'The other woman', Jane Moore and my all time favourite Janet Evanovich. Marian Keyes is a 'brainy chicklit' writer and so is Melissa Bank with her "Girls guide to hunting and fishing”
One basic requirement for a Chicklit, for me at least, is that they should not be sexed up , should not be too mushy, should not have love and lust as the main theme of the novel, and they have to be light, fluffy, and out right funny. Sadly, many recent Chicklits are turning out to be regular romance novels but with an overweight or a bespectacled heroine. Jemma Havey, Jackie Rose have been disappointing not because they are bad writers but because what they have churned out are not really Chicklits but love stories.